The 22 Immutable Laws Of Marketing

The 22 Immutable Laws Of Marketing

Description

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.


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Details

Author(s)
Al Ries, Jack Trout
Format
Paperback | 160 pages
Dimensions
129 x 197 x 15mm | 140g
Publication date
24 Oct 1994
Publisher
Profile Books Ltd
Publication City/Country
London, United Kingdom
Language
English
Edition Statement
Main
Illustrations note
line drawings
ISBN10
1861976100
ISBN13
9781861976109
Bestsellers rank
11,889

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